3 Ideas for Perfect Facebook Business Page
Do you need a Facebook business page ? If you are looking for information on how to create one, here is an article that might be for you. Find out more about how it’s done and especially why corporate Facebook is important to your business.
Facebook company page: 3 winning ideas
The procedure for opening a Facebook business page is free and is also quite intuitive. Anyone can do it. Another thing, however, is knowing how to optimize it in order to be truly functional (and useful) for your business. Here are 3 winning ideas to discuss with the Social Media Manager that you will want to hire to embark on this all- social adventure .
1) The correct setup of the page
To be built in a workmanlike manner, a Facebook company page must contain :
- Complete company information (clear, unique and essential to reach you)
- A captivating photo cover
- A good vanity URL (personalized web address easily recognizable by your target )
- The right template according to the business you advertise (the templates made available by Facebook business are divided by product category and already contain CTA – buttons )
- The appropriate content to post (see point 2!)
2) The 70-20-10 rule
Once the page has been set up correctly, this rule comes into play. What is it about? It is a rule that helps to implement a digital marketing strategy by optimizing costs and benefits. It is usually applied to the contents with which you will populate your company Facebook page. It means that you will post:
- 70% interesting content for your Community
- 20% third party content
- 10% promotional content . That is, they will contain the CTA ( Call to action ) that will push the user towards the purchase, thanks to persuasive copywriting and micro-copy techniques
This digital marketing rule applied to social networks will allow you to diversify the contents and therefore make your page not only more attractive to your niche (since the need to inform yourself of the target users will be satisfied ), but also the site of conversations and interactions between the community . Your brand awareness can only be strengthened. And that’s good for your business.
3) Earn the right badge and increase engagement
A “perfect” company Facebook page must be a point of reference for all your target audience and the “square” where the interactions of the Community that you have built with your digital marketing strategy and with your contents take place.
At this point, when users (customers and potential customers) contact you , you must be ready to respond as quickly as possible to most requests. If you respond within 15 minutes to at least 90% of the requests in the last 7 days, Facebook will assign you the badge “High responsiveness to messages “. It is an important recognition that will earn you points and trust from your target audience.
To get the “High Responsiveness” badge you don’t have to stay connected to your company Facebook page 24 hours a day! You can use small tricks that help you respond to 90% of the private messages you receive. For example:
- Set up automatic replies and when you’re away
- Activate new message notifications
- Archives messages correctly , helping you with flags: Spam, Conversations in progress, important conversations.
How to create a Facebook business page (and its benefits)
The importance of Facebook for companies is a fact now known to all. So if you own a business or have just opened your start-up , use social media to support your marketing strategy to make yourself known around. By creating and managing a dedicated page on Facebook you can:
- Considerably increase traffic to your site
- Increase brand awareness among your target
- Enhance your brand identity
- Act on the SEO ( search engine optimization ) positioning of your business on the web
- Know and better segment your target audience
- Increase turnover.
If you are still not convinced and you cannot answer the question “What is Facebook for companies? ”Know that through a Facebook company page you will have your own showcase and the priceless opportunity to make yourself known to your audience, in the great sea of the web. Of course, you need to create an optimal and optimized Facebook company page and to do so – probably – you will need to hire an experienced Social Media Manager .
Now you surely have some ideas to correctly optimize your Amazon ungating services or company Facebook page and get the maximum benefit from social media marketing.
