How Dabadu is helping Car Dealerships Generate Effective Sales Calls!
An essential part of being a car sales representative is making sales calls to prospective customers. Many car dealerships are finding it difficult to convert leads through sales calls, and the prime reason for this is that sales calls require a systematic approach and some confidence which can only be achieved with the right tools and practice. A salesperson who sounds anxious and stumbles over words is more likely to make prospects feel uncomfortable, thus decreasing the dealership’s trustworthiness.
For this, Pulkit Arora, the founder and CEO of Dabadu, a technology-based company in Kitchener, spoke with more than 20 dealerships across Canada to develop a solution that could smoothen the jobs of sales agents. As per him, “In the period when there was little in-person interaction during the pandemic, dealerships had no other choice but to rely heavily on sales calls to close deals. Contrary to other major industries, the automotive industry has not seen any technological advancement, and we wanted to change that to help the dealerships.”
After spending months of research and developing many tools, Dabadu was able to innovate the traditional sales process in the following ways:
Immediate Engagement: On average, a customer contacts more than four dealerships simultaneously to inquire about purchasing a car. As a result, dealerships end up competing among themselves without fully knowing each other, and the dealership with the best and most timely customer service is the one that can build trust with customers.
Dabadu’s Lead Intelligence Platform facilitates immediate engagement options. The moment any new lead comes in, they receive acknowledgement and the details of the further buying process.
Time Specificity: It is ubiquitous for traditional sales reps to ask their leads what day works best for them; for instance, Monday morning or Friday midday. Although there is nothing wrong with it, it’s too ambiguous and open-ended.
Dabadu’s Lead Intelligence Platform helps schedule your sales calls in the most organized manner. The leads get multiple and precise timeslots to book the call. This makes sure the sales agent and the leads stay informed about the scheduled calls.
Pre & Post Calls: Leads often miss scheduled time slots or get engaged with their other priorities on the scheduled time. Dabadu’s Lead Intelligence Platform helps reduce the chances of such incidents by timely reminding them of the scheduled call so that they stay informed.
If they still miss attending the call, Dabadu’s platform follows up with them to reschedule another call at their convenience.
Best First Impression: Customers judge the offerings of any sales rep based on the initial conversation. For this reason, the sales reps need to start the conversation with as much information as possible. In the traditional approach, sales reps take the customer’s information on their first call and then evaluate their profile. This makes the customer uncomfortable in discussing many details.
Dabadu’s Lead Intelligence Platform provides all the necessary details of the leads before the first sales call. Moreover, it organizes it on the sales representatives’ dashboard so that they can discuss it with the leads in an informed manner.
Beyond Sales Calls: Along with easing out the overall sales call, Dabadu’s Lead Intelligence Platform also helps sales reps nurture the leads that have gone cold. Without lead nurturing, brands can’t maintain long-term relationships with clients. The platform features can automate the nurturing process and move prospects to the bottom of your funnel.
Collecting and sorting leads manually often results in mistakes and the inability to scale. Using Dabadu’s Lead Intelligence Platform, car dealers can automatically sort and filter leads, access their details, and segregate the leads as per their persona or types.
