11 Instagram Post Ideas for your Business in 2022

With over 1 billion monthly users, Instagram provides marketers and businesses a huge opportunity to connect with potential customers. People can also discover new products, connect to their favorite brands, and shop.

But, it is hard to be unique on Instagram because there is so much competition. We have put together this list of brilliant ideas for Instagram posts to help you win your game.

These 11 unique Instagram post ideas are worth a shot in 2022.

1. Get featured with product posts:

Instagram will likely be the most popular place to start with your products. Sharing photos showcasing your products on Instagram can help promote your business and drive sales.

When photographing your products for your Instagram feed, you don’t want your products to look like advertisements. Show your products in an aspirational and relatable way to help your target audience visualize them.

Rich, engaging captions are also important. Not just product names and some trending hashtags, but rich captions. You can instead treat a blog post as a chance to pitch a product or highlight its unique features.

Make product posts that emphasize conveying emotion– a mood, aesthetic, or sentiment you want people to associate with your brand.

2. Pictures of high quality:

You can’t underestimate the importance and value of photos, no matter how clever you are with your Instagram post. Pictures that are attractive and high-quality will attract people to your content, and it wil result in more engagement and views on Instagram.

High-quality posts stand out among other posts in a user’s feed and grab attention immediately. These posts benefit businesses in creative fields like fashion, design, home decor, and travel.

3. Sneak Peek:

Will you be launching a new product or service soon?

You want to do a fun reveal.

Take a peek.

A sneak can be found here:

One single picture with a hidden hint, or

You will find your new product in a series of photos

Caption Ideas:

Hint 1: Can you guess the next big thing?

Hint 2: Who can you see the new product in the picture?

Hint 3: You use it in your kitchen.

4. Use catchy hashtags:

You can increase your reach with Instagram hashtags. The trick to finding the right hashtag is to understand your business. Using hashtags can directly affect how followers find you and view your content.

You can use upto 30 hashtags in a post, but it is recommended to use 10-15 relevant hashtags. Do some research on the hashtag strategy of your competitors. Don’t forget to use your brand hashtag in your caption.

5. Pop Quizzes & Puzzles:

If you want to get more comments and likes on a post, there is nothing better than asking your audience a question. Quizzes are engaging because they get your audience to answer the question and encourage them to share their answers.

Puzzles are the same as quizzes, which generate curiosity and encourage people to share their answers. These posts are truly effective because of the competitiveness it instills in people.

6. Illustrations:

Illustrations are images that illustrate a concept or explain it clearly and concisely. They are visually appealing and stand out from the rest of the images in a user’s feed. Nearly everyone needs to read the text of an illustration, and these posts can effectively engage your audience and grab their attention.

The concept illustrated through these illustrations should be relevant to your brand and niche, and an illustration can show how to use your products.

This illustration was posted by a mattress company that explains how to have a better night’s sleep. It is valuable and relevant to their target audience, as well as engaging.

7. Repost user-generated material:

Your followers will love to see user-generated content on their Instagram, and this shows you are involved with your community and can help you earn goodwill and more UGC. You can use UGC to promote your brand in a subtle but effective way on Instagram Stories. You can post a meme, testimonial, or product photo on Instagram Stories. But make sure it is well-executed and aligns with your brand.

Encourage UGC by telling users what you want to see and giving them an image with a hashtag. Ask for permission to share posts relevant to your profile using this hashtag.

8. Post questions:

Asking questions on Instagram is a great way to get more information about your audience.

Your posts/brand and the messages you wish to promote are made more humane by getting direct feedback from your audience.

Instagram allows you to ask questions and get essential information from your followers. This will help you better understand your audience’s preferences regarding your brand.

This is your best chance to get real people’s feedback and adapt your Instagram strategy based on their answers.

9. Emojis can humanize your brand:

Instagram is the most visual social network platform. It would be best if you used emojis in all comments and captions to get better responses from your followers.

Emojis make texts more human and help readers understand what you are trying to convey.

They make posts more interactive, fun, and engaging and are more likely to grab users’ attention.

In the past, there were Instagram accounts that only used emojis. Today, brands realize the power and potential of emojis to increase engagement.

10. Tips, tricks, and hacks:

This will help to show your customers innovative ways to use your products. This isn’t the same as showing your content via conventional photos or videos but instead thinking up new ways to use them.

Many Instagram accounts are focused on DIY crafts and have accumulated tons of followers simply by posting this type of content. This isn’t just for DIY pages; anyone can post this type of content to engage their followers.

11. Giveaways and Contests:

Giveaways and contests can be very helpful if you want to increase your followers or gain more engagement on your posts. Brands usually set the giveaway conditions to ensure engagement.

Ask them to comment on the article, tag their friends and follow your social media accounts. You can get more followers and great engagement from one post.

Conclusion:

These are some great ideas for Instagram posts that you can try in 2022. These are just a few of the many options you have to update your Instagram account and increase engagement and followers.

Identify the ones you enjoy most and then find out which are most popular with your audience. Good luck!

AUTHOR’S BIO:

Sumi Shrivastava

She is an SEO enthusiast and works as a content writer at True Tech Journal. She is a Post Graduate in Construction Technology & Management. She enjoys traveling and trying new cuisines. She is a trained classical dancer. She enjoys spending her free time with family and friends.