The Benefits of Shoppable Social Media for eCommerce Stores
In 2022, digital competition has never been more competitive than before. Filling shoppable posts in every consumer touchpoint enables brands to win through a noisy market that distracts customers. Shoppable posts reduce the conversion and buying process that costumes go through. Still, thinking about how these Shoppable social media can help your eCommerce business?
Here in the article let’s see what are the benefits of Shoppable social posts and how they can help you.
What Are Shoppable Posts?
Shoppable posts are hugely increasing. Every month, over 130 million users buy through Instagram shoppable posts.
Shoppable posts let the audience buy a single from the post directly. It directs you toward the product, where you could buy the products.
These posts take out the routine of driving shoppers to the website to buy. This process can make people leave the buyer’s journey. While using shoppable posts, you could feature prominent products which users could purchase from the post. Not just that, enhance social media, email newsletter, and more marketing channels with shoppable posts.
Types of Shoppable social media:
- Shoppable Videos: Engaging and high-quality shoppable videos are another best shoppable social content. Videos are known to be the most interactive content type. Additionally, businesses could enable shopping via videos by embedding product links. That makes consumers purchase products spotlighted in the video.
- Shoppable Images: Shoppable images are pictures integrated with shopping features. Impressive pictures with a gorgeous product & setting influence costumes to buy. Through many third-party tools as visual Commerce platforms, one could add Shoppable images & publish these on the website
- Shoppable Articles: Both blogs and articles develop loyal audiences. This audience loyalty proved that articles conveyed informative & valuable content to the readers. Integration of Shoppable posts to the article works as a great way to sell products along with content engagement. A brief product discussion along with visuals can sell a product instantly.
- Shoppable Social Media: Social commerce platforms are the primary checkpoint of shoppable content. Facebook shop, Instagram shoppable posts, or Pinterest buyable pins, are perfect examples of shoppable social media content. A Shopify agency can let you know which social media platform is better for your niche.
- Shoppable Magazines: Magazines are another popular source for trending content & news in both online and offline space. Many businesses are adding shop ability to produce visuals through digital shoppable magazines. Magazines offer striking visuals which encourage readers.
Benefits of Shoppable social media
1. Improves brand loyalty
Storytelling is an important asset used by marketers for realistically promoting the brand. But it’s not easy to deliver what we need. However, shoppable content offers a wonderful chance to display real stories regarding real people who utilized the product. Not these posts create brand loyalty but also display the product’s value and educate them correctly.
2. Better conversion rates
Getting displayed before the right people l, at the right time, and in the right place is what advertising means. With customized and targeted shoppable ads, you could boost conversions. increase the odds of a conversion. How to do it? Use hyper-targeting tactics by partnering with small influencers. Invest in interactive shoppable content and showcase affordable products.
For example, Tommy Hilfiger and more brands investing in live-streaming shopping events. They partnered with social influencers. Similarly, Walmart focused on live shopping events, which are hosted on YouTube & Walmart Live platforms. It also partnered with celebrities and influences to display seasonal and new stock. Contact a Shopify plus agency to find influencers for your brand.
3. Enjoy good reach
Gathering strong reach is something every brand dreams of. With shoppable lists, it is possible to attain that strong reach over social media. If you need organic reach, then utilize hashtags that help products reach more people. Partnering with influencers can get products viewed by many audiences. Because marketing is similar to mouth marketing that can hugely enhance the brand.
4. Visually appealing
E-commerce stores are not visually attractive. It needs lots of effort and time to get all the factors right. If your feed is designed and curated well then just add the shoppable posts in the feed design. These shoppable posts don’t look like the products for sale. If these are well executed, then they can blend with the regular feed. That makes them more inviting & appealing to the visitors.
5. Gather more information
More data you have the better marketing you can do. Shoppable posts offer a great source of data for many digital marketing developments to target consumers. While creating shoppable social media posts, you could view what customers click on and purchase. You could assess the CTR of the posts and certain products. For instance, create shoppable posts for popular products. You could create a social media presence that is concentrated on images. And also on products that convey powerfully to the customers
Reach out to a Shopify agency to know more about Shoppable social media.
