Technology is Accelerating Growth of Small Food Business: An Insight

Technology has bridged the gap between foodies and ‘food makers.’ Getting your favourite food delivered to your doorstep is a dream come true. Food businesses have been slow to adopt technology, but with time it has proved beneficial. We all are familiar with the concept of takeaway food and home delivery, but the current situation has brought “cloud kitchens” into the limelight.

The ‘delivery only’ concept is not new in some countries, but the rise of cloud kitchens has been significant recently. Cloud kitchens in India are nothing new, but the country has seen a massive rise in the number of cloud kitchens recently. The Indian food service industry is expected to double by 2025 with a value of $13 billion, and cloud kitchens are expected to be a $2 billion industry by 2024, as per industry experts.

You might wonder if the growth can be attributed to technological innovations. A recent study suggests that 45% of small and medium businesses are planning to enter the digital world, while 28% have already started executing the plan. You can understand how technology has influenced businesses.

On that note, let’s understand how technology is key to the growth of small food businesses.

Let’s get started!

• Online ordering and delivery apps

Midnight cravings? Download and order your food and get it delivered at any time. That’s how online ordering and delivery apps have made ends meet. The market is now valued at more than $150 billion globally. Small food businesses have cashed in on the opportunity and used technology to reach out to the mass. These businesses don’t have much capital and need time to build a restaurant. Hence, it is important to find a way to accelerate their business and make money out of it.

Technology has helped these small businesses reach out and grow their businesses. Online ordering has seen a boost during the pandemic and has not stopped growing. Many small food businesses started their journey when the world came to a standstill relying upon technology. You cannot deny the importance of online ordering in accelerating the growth of small food businesses.

• Influence of social media

Social media has a great influence on all businesses. Many small food businesses have started their journey relying on social media. Instagram and Facebook have helped small food business owners to reach out to their potential customers and promote their businesses. Marketing costs are huge for businesses, and small food businesses do not have the infrastructure or the money to promote their businesses. Social media has allowed them to promote their business.

You will come across many food businesses that are available on social media only. You can get their contact details and order your food from their menu. If you are passionate about cooking and want your friends and others to taste your food, start your business and promote yourself on social media. If you have the right elements, be assured of making money and being a successful business owner.

• Contactless payment

Online payment has made things easier. People went through a lot of problems in the past few years. A major problem was finding ways to avoid being in contact with others. But how to control food cravings? The restrictions made restaurants and small food business owners find ways to deliver food without contacting the customers. It is easy to avoid contact while delivering food, but how do you avoid being paid without contact? Contactless payment is the answer to the problem.

With online payment portals, net banking, and all other payment mediums available online, small food businesses got their business running even during the toughest of times. It is one of the best inputs of technology in boosting small food businesses. Contactless payments have made things easier and better for small food businesses. Technology has helped small food businesses fight against all odds and survive tough times.

• Effective communication

Ever been disappointed when you found out your favourite restaurant is closed after travelling to that place? Relatable, isn’t it? Small food businesses deliver food to many regularly, and it is important for them to communicate the developments every day. Technology has helped them communicate these things on time. Your customers will have time to arrange things if you are closed and will also be notified if there are any changes to your menu.

Effective communication is the key to success, and technology is helping small food businesses maintain transparency and reach out to customers on time. You will be able to maintain a good relationship with your customers and will not lose any of them. Communicating is important in every business, and each of them must take the initiative to ensure everything is communicated properly.

• Online collaborations

A trend among small food business owners is to collaborate with each other. There are many businesses that collaborate with one another and share combos on special occasions. It is a great way of promoting small food businesses and reaching out to more customers. Technology has made things possible and helped small food business owners dream big.

It is important to find the best ways to use technology in businesses, and small food businesses have the option of availing technology and using the same for a better future. Technology has been a major input and helped small food businesses grow.

Summing up,

Technology has played a major role in accelerating the growth of small businesses. The world has witnessed the changes technology has ushered in and relies completely on technology. The food business has seen a massive boom thanks to technology. Small food businesses started operations when there was an opportunity and used technology to grow. You cannot deny the importance of technology in accelerating the growth of small food businesses. So, if you are willing to start your own business, understand and start using technology for a better future.

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