Eight Trends In Graphic Design That Will Rule In 2023
A reflection of the times is the best graphic designer, and 2023’s graphic design trends are by no means an exception.
Rapid social and technological development has been accelerated by the post-pandemic disarray. Short videos jolt stagnant streams. The advancements of Web 3.0 demonstrate our desire for unlimited online experiences. Additionally, inclusive visuals now important more than ever due to our increasingly connected lifestyles.
The limitations of design beg to be disregarded in light of these innovative predictions for the future and a rekindled desire to leave our comfort zones. But despite all, a persistent yearning for earlier times persists.
All of the aforementioned have changed how brands and companies interact with customers visually. And as we looked through this year’s design trends, we noticed a lot of the same concepts coming together. Therefore, take note that there is no particular order to this list.
Are you prepared to discover which design breakthroughs will prevail? Find out what the graphic design trends for 2023 will be by reading on.
- Motion Pictures
Though not precisely new, video content has significantly altered the way that brands use the internet.
And certainly, TikTok is largely to blame for it.
In recent years, the format, which was made famous by ByteDance’s short-form video hosting platform, has been plastered all over social media.
No other app, according to the Washington Post, has expanded quicker than a billion users, so it’s easy to understand why. TikTok videos are watched by average American users for 80 minutes per day, which is more than they spend on Facebook and Instagram all together.
Motion graphics are currently in style, and everyone and their dog is cashing in by uploading TikTok material on Instagram reels and YouTube videos alike.
- Strikingly Modern Shapes
Trends in graphic design cycle up and down, changing over time. Because of this, we saw an increase in geometric shapes in visual assets in our blog post from 2021 on forthcoming design trends. This trend is still evident now.
That’s accurate. In 2023, webpages, social media posts, and other backgrounds will continue to be dominated by bold shapes. But more abstract forms predominate rather than strict geometry.
The beautiful thing about these abstract pieces is the extra layer of visual appeal they give any arrangement by utilizing the variation and contrast design concepts. They draw attention to the message without detracting from it thanks to their striking colors.
- DALL-E Is Depicted In AI-Generated Art In Every Place!
With the public release of OpenAI’s DALL-E 2, an online picture generator that generates graphics based on natural language text descriptions, artificial intelligence (AI)-generated images this year swept the globe.
The realism and novelty of these image generations drew attention from internet users all around the world. In fact, entire Twitter accounts created specifically for the purpose of facilitating the social sharing of bizarre and amazing DALL-E inventions have surfaced.
- 3D Components
Three-dimensional renderings are the new two-dimensional assets if motion graphics are the new static photos.
That has been the situation for the past few years, at least. Especially now that creating high-quality 3D images is simpler than ever thanks to recent technical breakthroughs.
There are numerous 3D components. What else is motivating these design decisions, except simpler rendering?
This tendency is undoubtedly fueled by the rising demand for virtual experiences and graphics that confound the boundaries between computer-generated imagery and reality (which is a topic we’ll cover more in this piece). The market for 3D elements is expected to grow as the metaverse’s influence continues to spread.
- Encompassing Images
The movement to make designs more inclusive is nothing new.
In all of our prior summaries of graphic design trends, inclusion has been cited as a critical component of forward-thinking designs that enables consumers from all backgrounds to see themselves reflected in a company’s goods and mission.
Even while the category as a whole doesn’t change, design trends do. So how has this ongoing effort to promote inclusivity changed?
As a result of our growing awareness of marginalization and intersectionality, we now need more representation, also known as representation that extends beyond different skin tones and same-sex couples.
- Maximalism in Surrealism
See you later, minimalism and realism! Surrealism and maximalism are the two new sheriffs in town.
That’s accurate. People no longer want to be confined or restrained in the post-pandemic society, which has replaced the COVID-19 era of isolation.
There are new opportunities to push boundaries right now. Designers are in turn responding with psychedelic visuals that aren’t afraid to obstruct space or make a statement.
As a result, visual storytelling will become more creative than ever in the years to come. Therefore, while combining materials, be prepared for the unexpected.
- Retro-Colored Illustrations
Another pandemic-related trend?
We miss the 1990s! After all, during that time, we were undoubtedly daydreaming about simpler times.
Spoiler alert: vintage graphics in bright colors will be the dominant form of this graphic design style through 2023.
Because it adapts the tried-and-true images of the past into the present, this graphic design fad created a sensation. Expect a happy, cozy vibe to permeate everything in the New Year, from landing pages and packaging to social media postings and posters.
- Virtual Reality
A few years ago, almost everyone within hearing distance would have been confused by these terms. But by 2022, almost everyone is aware of the high demand for these Web 3.0 technologies.
The worldwide virtual reality (VR) market has grown at an astounding rate over the past few years, driven by the pandemic’s push for the digitalization of All Things. According to a Facts and Factors assessment, the metaverse was valued at $210 billion USD in 2021 and is expected to reach $730 billion by 2028.
Unsurprisingly, graphic designers have taken notice. They have used Blade Runner-style picture renderings, neon palettes, futuristic liquid gradients, and 3D elements to represent the virtually endless potential of our technological futures.
Conclusion
What do you think of these forecasts for 2023’s graphic design trends?
Do you think any other noteworthy occasions may have had an impact on these trends? Or are there any other trends you think will succeed? There is no doubt that the design industry is ever-evolving. By combining graphic design with augmented reality and eventually 3D printing, graphic design will reach new heights. If you are looking for cheap logo designs, and professional branding services, get in touch with Logo Magicians.
