How does a PIM system improve customer satisfaction?
No eCommerce company can thrive and grow without happy customers. After all, a satisfied customer turns into a loyal customer. If visitors leave your site without buying what they are looking for, the product and customer experience you create are in question. And it may be due to incomplete, inconsistent, and outdated product information. As product data is the foundation of digital commerce, organizations must feed their customers with accurate, complete, and consistent data.
Customer satisfaction matters the most if you want prospects to convert into buyers and expect your existing customers to return to your shop to shop more. But for that to happen, you need to focus on the quality and completeness of product information. Yes, product information is the foundation of digital commerce.
Brands adopt software-based solutions, such as Amaze PXM’s PIM, DAM, Data Syndication features., to manage their product information efficiently and deliver the experience customers demand while shopping online. Product Information Management (PIM) is a comprehensive platform that gives businesses complete control and visibility over product data throughout the product buying journey, from data ingestion and management to enrichment and distribution. It lets organizations not just lay a solid data foundation but converts this information into a universal language that influences buyers’ decisions.
A look into Amaze PXM’s PIM
Amaze PXM’s PIM is a next-gen PIM solution that enables businesses to take product information management to the next level towards product experience management. It is a SaaS solution that empowers eCommerce companies to lay a strong foundation in creating engaging product information and experience. The system improves customer satisfaction and acquisition by:
Providing a 360-degree view of product information
The PIM (product information management) module of Amaze Product Experience Management (PXM) gives businesses end-to-end control and visibility over product information to make waves in digital commerce. It does so by consolidating disparate data from multiple systems and streamlining the end-to-end product data management process to bring in data efficiency across all channels.
Simply speaking, the platform brings all the product information into a central repository, allowing organizations to organize, edit, enrich, and syndicate it with high accuracy, utmost efficiency, and minimal effort. It gives teams, business partners, and everyone involved in managing product information a centralized view, control, and access to the data.
Improving product presentation and visuals
When integrated with Amaze Digital Asset Management, the PIM system lets businesses source digital assets (DAs) from various systems, store them in a concise library, edit them for different publication needs, link them to products, and do much more. These DAs might include images, audio files, video clips, GIFs, creative files, etc. The centralization of these DAs allows teams to collaborate better and create a better presentation of products.
Amaze PIM software secures organizartion’s digital assets and gives teams 24/7 access to product information. In conjunction with digital asset management, the PIM system enables users to define attributes to describe products, activate and de-activate assets, and link and unlink DAs to items and product categories. The result is engaging visual experiences and happy customers.
Amaze PXM’s Data Bridge feature enables seamless syndication of data to 100+ eCommerce marketplaces and distribution channels like Amazon, Grainger, Fasternal, Walmart, Shopify and more.
Facilitating data integrity and completeness
Amaze PIM software incorporates features and functions to highlight discrepancies, fix format errors on the go, and maintain data quality. Features, such as quality metrics and validation management, ensure higher data quality. The system also enables bulk updates, thereby saving time and manual effort.
It ensures that end users and customers get complete, up-to-date, consistent, and high-quality data across touchpoints. The improved data quality and consistency help brands win customers’ trust and loyalty and boost eCommerce sales.
More about Amaze Product Experience Management
Amaze PXM is a comprehensive SaaS solution that combines powerful PIM, DAM, and Data Syndication capabilities for headless digital commerce. It covers all grounds, from data ingestion to storage and governance to distribution. It is easy to learn and deploy and is a must-have tool for organizations having a multichannel presence, seeking eCommerce growth, and having customer satisfaction on priority.
