How to Gain Confidence From Customers With Text Messages ?

A successful brand is one that consumers trust. When customers engage or make purchases, they may rely on their familiarity, comfort, and regularity. In actuality, 81% of consumers rely their buying decisions on trust. 

Therefore, closing the trust gap is crucial. In today’s cutthroat business environment, your brand will become a powerful adversary if you can figure out how to develop consumer trust as a key skill.

The most crucial thing for marketers to keep in mind when it comes to SMS marketing is that it should be a component of a larger marketing strategy. By definition, mobile marketing refers to marketing that uses technological and digital means rather than printed materials to target mobile consumers. No business should begin text message marketing without a strategy for how it will all work together to reach new clients.

Relevant statistics on contemporary consumer trust 

• According to 53% of consumers, trust in a firm comes in second place only behind price in terms of importance. If you are in a price-sensitive market, trust will be a crucial brand distinction. 
• According to 70% of customers, trusting a brand is more crucial now than it has ever been. In the past, a brand prioritised trust. According to recent research, trust is crucial, be it in text messaging or SMS service. 
• If a consumer loses faith in a brand, 1 in 3 will quit purchasing their favoured items. Do you have any idea why attrition is so high? A loss of trust may arise from a change in the product, a decision made by the leadership, or a choice made about the collecting of data.

Why you should gain the confidence and loyalty of your clients 

You may have observed that during the past several years, numerous firms have switched from retail to subscription business models. It might be more profitable to build long-term relationships with loyal clients for everything from on-demand entertainment to monthly wine delivery. 

I.e., a subscription to buy more cheaply than a single purchase 

There are even more reasons to prioritise customer retention over customer acquisition now that customer acquisition prices have virtually doubled over the previous five years. 

Building loyalty and trust has significant benefits: 

• 82% More frequent purchases result in more sales. 
• Customers are more likely to spend more, have larger carts, and accept upsells favourably when there is an 83% increase in referrals.

5 methods to increase client confidence 

There are several solutions already available to assist you in improving interactions with your clients, but which should you choose? We recently examined how internet reviews might increase consumer confidence in your company in one of our seminars. What is still mostly ignored, though, is how quickly you can build client happiness and loyalty using a straightforward, low-cost text message. 

Client support 

Receiving prompt assistance from a customer care personnel is one of the most annoying consumer experiences. How often have you had to wait through obnoxious teleprompt+ before speaking to a live person? Even then, getting your question answered may take many days, calls, or departmental processing.

In addition to being accessible to everyone, ubiquitous, and well-known, SMS service also enables users to respond at their own leisure. Agents might now respond to several inquiries at once. 

Because of this, customer service inquiries were answered considerably more quickly than when they were sent by phone or email. In reality, a remarkable 50% reduction in support queues and response times led to significantly happier and more devoted clients.

Helpful notifications and reminders 

Be client-focused. Establish a proactive relationship with clients by anticipating the goods and services they’ll require. 

Consider how busy life is in the modern world, with longer workdays and more demands on performance. By nudging customers with useful reminders and notifications, many businesses are attempting to reduce these stressors. 

Here are a few illustrations: 

• Customers are being reminded about product replacement by hair salons. Hello there! You’re going to run out of hair conditioner. to place a new order… 
• Appointment confirmation from medical facilities. Your reservation on September 8 at 2:30 PM has been confirmed. 
• Reminders from restaurants regarding your impending reservation. REMEMBER: You have a 6.30 PM early-bird dinner reservation with us. Be on time when you arrive, if possible.

Customer opinions 

We brought up the favourable influence of customer feedback on loyalty when we spoke with the trust experts. New customers will seek customer reviews first when researching a high-quality product with a variety of options. 

To develop a reputation and inspire confidence in your products and services, it’s crucial to establish a good cadence of consumer feedback. The process of gathering client feedback, however, is one of the most challenging. 

Do you notice that, 30 minutes after receiving your order from a meal delivery service, you are frequently prompted to give the restaurant a review? You are being asked for input during your “happiest” brand moment, as we discovered in our webinar on trust.

After someone has finished eating their food, opened your box, or is about to pay for your services, this may occur. Customers are more inclined to take the time to rave about your goods and customer support when they are at their best. 

There may be more than one “happy” moment, and they are all unique! 

Why then not utilise push notifications? Not every company has an app that can receive push notifications, and some of your customers could have their alerts turned off. Text messaging can offer a resolution in this situation.

Digital protection 

Many companies and brands are taking extra precautions to secure their data in response to the rising number of cyberattacks. Data trust is what we term this. A consumer is far less inclined to choose another SMS service if they are aware that you are taking care of them. 

Multi-factor authentication is a relatively common method for accomplishing this. 

Multi-factor or two-factor authentication, often known as 2FA, merely adds a second step to the login process that requires a user to provide additional identification proof when text messaging. When you log in, 2FA frequently, but not always, sends an SMS or one-time password to your phone to do this.

Referral programmes and loyalty incentives 

Reinforcing client retention with current advocates is one of the simplest strategies to gain confidence. As we previously mentioned, devoted consumers are considerably more likely to persuade friends and relatives to make purchases. How many of the brands you enjoy have you shared with your community, when you consider all of them? Nielsen reports that 92% of individuals prefer suggestions from their friends and family to those from other sources. 

Numerous companies currently reap the rewards of beneficial VIP and loyalty programmes that foster strong loyalty.

Conclusion

Social notifications from friends, family, work, and marketers are continually barraged on consumers. Many people turn off email and other social network alerts as a result of these disturbances. Sending a text message is necessary if you want to promote in real time. But for an SMS campaign to be effective—one that uses text message marketing as the main channel for connecting with current clients—it must be planned, lawful, and provide traceable leads.