In 2023, Watch Out For These Nine Logo Design Trends
Over the past few years, if there’s one thing we’ve learnt about trends in logo design, it’s that nothing is ever predictable. As we enter a new year, AI permeates several facets of our daily lives, including branding and the arts, giving old concepts a fresh new lease of life. Nearly all of the 2023 logo trends such as 3D logo design services feel like they’re stepping into this new tech era, whether we like it or not.
Remember that your logo is the most identifiable aspect of your company, so design it to endure whether you’re launching a new business or redesigning it in 2023. Make sure your logo can grow with your company, whether you engage with a designer or create one using a free online tool.
2023 Trends for Logos
This year, more than 50% of users selected “modern” as their preferred design. Additionally, we saw that restaurants, building maintenance, and fashion/jewelry were the top industries for logo design.
We’ll see more businesses growing their digital footprints and interacting with people in novel and exciting ways as the future of logos develops. The following logo trends are ones we predict will become prominent in 2023;
Metallic Liquid
Band logos, YouTube logos, and gaming logos are increasingly embracing the liquid metal appearance that has been surfacing throughout digital design spaces since 2019. This is because in 2023, more sci-fi aspirations will become reality through augmented reality (AR) and virtual reality (VR). According to Liz Stinson on Eye on Design, the aesthetic is undeniably computerized, think sinuous, jagged lettering that has been plumped by pixels, or water drop squiggles that look like they have poured from a melted lead pipe.
If you’re wondering whether a liquid-metal logo would be appropriate for your company, take into account your sector and brand identity. Always keep in mind that a good logo should appear nice in every setting and at any size. These three-dimensional logos can stand out from the screen and give your online presence some flair, for instance, if the majority of your branding collateral is online. The 3D elements, however, can be lost or even take away from the design if your logo is mostly used in printed marketing materials or branded items.
Nostalgia with a Difference
We continue to see vintage styles resurfacing with contemporary twists on everything from fashion runways to web design trends. We’re here for all of it, whether it’s the famous grunge of the ’90s, the neon colors of the ’80s, or the forward-thinking optimism of Y2K.
If Gen Z has taught us anything, it’s that adding your own flair can revive a trend. Make sure your logo design is real and consistent with the messaging of your company if you want it to have a retro feel.
Metaverse Hyperrealist Vibes
Bloomberg Intelligence estimates that the metaverse will generate a $800 billion market by 2024: “The metaverse’s definition is likely to continue to expand and cover new sectors and potential development areas.” And logos aren’t any different. Enter the hyperrealistic logo, or “sensory logos,” which seem to recreate a high-resolution, sensory experience for the metaverse age (as part of sonic branding).
In fact, more companies are updating their logos to keep up with the immersive, hyperrealistic virtual environment.
Hybrid Way of Living
Flexibility is in after over three years of hybrid work. Why not both, even logos ponder. Hybrid logos, or ones that combine several intricate design elements, fonts, and color combinations for richness and depth, will become more popular in 2023. Unexpected combinations including stacked letter logos, transparent effects, and novel forms are intentional and enhance rather than obstruct the overall logo design.
Less Is Better (Still)
We are overloaded with excess in today’s noisy world—more pop-ups, notifications, never-ending streams of content, and communication. And on occasion, we just need to turn down the noise. Despite competition from the cluttercore trend, a Gen Z-led uprising rooted in Victorian excess, which is blossoming in other design disciplines including fashion and interior design, minimalist logo design never goes out of style.
Lowercase
Typographic logos will always be popular, and in 2023 a wide range of typeface styles will start to emerge, with lowercase typefaces taking centre stage. Lowercase versions of every typeface, including sleek script fonts and attractive high-contrast serif types, will be used in logos and branding.
Completely text-based letterform and wordmark logos can be used in practically any industry and project professionalism and assurance. You should pick a typeface that both symbolizes your business and has room to develop with it since it will be used to help convey your logo’s story.
Viva Magenta
Pantone’s 2023 color of the year is Viva Magenta, and as the New York Times reports, it was made for the metaverse. “The shade was selected by human trend prognosticators who survey fashion and design, then interpreted by the A.I. tool Midjourney to create what Pantone described as an ‘endless new ecosystem to be explored, called ‘the Magentaverse.’
While the hue is vibrant and has drawn comparisons to “follow” and “like” buttons on social platforms like TikTok and Instagram, it also evokes a retro feeling that encapsulates the past, present and future in one dynamic shade. The bold color simultaneously conjures ‘70s shag carpet, lamp shades and red ashtrays as well as the jelly shoes, blow up furniture, flip phones and Tamagotchis of the late ’90s.
Conclusion
This logo design concept will be implemented in 2023 with delicate and understated characteristics. One unified logo design can convey a unique tale by incorporating some of the logo trends we’ve listed, such as lowercase font, hyper-realistic features, or imperfect details. Additionally, we notice the unconventional symbols, negative space, and asymmetrical shapes combining in fresh and daring ways. If you are looking for the best graphic designer, who also provides the best 3d logos at reasonable cost, then get in touch with Logo Magicians.
