Marketing Video Challenges and Solutions to These Problems

Video is known to be an important component of a marketing plan, yet marketing teams frequently need help launching their video marketing initiatives. Properly implemented video can generate conversions and engage and educate customers. Producing and distributing video may be challenging, however. Without the proper strategy, marketing teams can quickly get overwhelmed.

We followed up on a recent study that identified several of the most significant obstacles businesses face when deploying video marketing. Here are four of the biggest problems and their solutions:

1. No Use of Strategy

Around forty-eight per cent of survey respondents cited the need for an adequate plan as the greatest obstacle to their video marketing success. Without the proper approach, you will not only be unable to determine whether your video is effective, but you will also be shooting in the dark.

According to the survey, the first step in resolving this issue is to determine the aim of your video marketing initiatives. What are the campaign’s primary objectives? Before proceeding, outline the following:

The intent is: Why do you want to make a video? It is critical to determine the solution if you know it slowly. The primary motives are to promote customer education or brand awareness (46 per cent), online engagement (45 per cent), and lead creation (39 per cent). However, feel free to disregard these objectives. There are numerous applications for video, including donor engagement and lead nurturing.

Target your audience: It is also essential to emphasize the target audience segment for this marketing. Are they prospects? When you deliver a message to a large group of people, it will be seen from all angles. Keep ensuring that it is clear to whom you are speaking.

2. Insufficient Budget

The next obstacle the marketing team faces is an inadequate budget. The marketing strategy now includes animated clips. However, employing an animated marketing video business can be expensive. Cost is identified as the major difficulty. Unfortunately, effective video marketing frequently necessitates an investment of resources. To achieve what you require, you must convince your company of the value of video marketing. On the other hand, spending on video marketing is expanding globally. Only 5% indicated that their video marketing costs are decreasing.

You will need to appeal to the executive suite to obtain additional funding for your movie. 17 per cent of respondents mentioned inadequate organizational buy-in as a barrier associated with this issue. Compile a few statistics to demonstrate the usefulness of video as a marketing approach to acquire the necessary support.

According to a recent survey, 82% of marketers have had moderate or substantial success with their video initiatives. In addition, more than half of the world’s marketers feel that video offers the highest return on investment compared to other forms of digital content.

3. Poor Content

The need for more appealing content is another issue that hinders marketers. As more corporations flood the Internet with video advertising, it will become more difficult for individual brands to stand out. The only remedy is to improve video content. As a result, marketing content resembles the streaming entertainment that users seek on YouTube and other channels.

Nevertheless, it is easy to circumvent this. While most YouTube users skip ads as quickly as possible, some companies have succeeded by creating engaging material that keeps viewers watching long after the option to skip becomes available. The most effective advertisements can hold viewers’ attention for up to three minutes.

However, creating interesting material takes a lot of work. Therefore, it may be advisable to collaborate with a partner who can assist you in creating characters and settings that will grab your prospects’ attention long enough to make a difference. The inappropriate addition of animation badly impacts your brand image. If the content of the animated marketing video is clear and concise, it will captivate viewers and drive sales on your website.

4. Absence of metrics

Determining which metrics to utilize is crucial to the effectiveness of video marketing. In the same way that a lack of strategy provides no road map for your efforts, a lack of metrics does not indicate whether your ideas are effective. 30% of survey respondents identified a lack of measurements as a barrier.

Metrics To Determine Success

Even though the optimal KPIs for video marketing is constantly debated, a few should be observed. According to Harvard Business Review, knowing who watches your films is crucial. Whether they have viewed multiple videos, another key indicator is the average time spent watching each video or average engagement.

In conclusion 

Every marketing approach will always have obstacles, but the payoff is substantial if you can overcome them. This article will assist you in resolving issues raised during the advertising process. Make sure to choose an experienced animation company that can add charm to your video clips.