Save Your Emails From Getting Into Spam With Faisal Abidi

Email marketing is the most adopted marketing style to deliver one’s brand message, let people know about new products or services, and update people about any new releases or offers. While 269 billion emails were sent and received in 2017, the number reached 333 billion emails every day in 2022. This boost has not only encouraged genuine brands to promote themselves with email marketing, but many spammers try to attempt scams with the help of emails. Many users don’t open emails and mark them as spam. Many times, Google also marks your email as spam because of its content and other factors.

Considering the high conversion rates of email marketing, marketers can’t avoid using email marketing for their business, so what could be done instead? To resolve this concern of marketers, we talked to Faisal Abidi, Co-Founder of RNF Technologies, a company that helps businesses with online marketing and web/mobile app developments, to share his invaluable insights into this emerging issue.

Faisal Abidi, RNF Technologies, highlights that many marketers face the issue of getting their emails labeled as spam and thus remain in the spam box, which is not good for the business. And many times, regular reporting can ban your business from using email marketing. However, the CAN-SPAM Act has several rules that must be considered before banning one’s brand. Getting this spammed email into users’ inboxes is a valuable process that marketers know well. So, instead of this shift, one can concentrate on things that make your email fall into the spam list.

• Use Your Words Wisely

Your choices of words can activate the spam filters and lead your email directly to the spam folder. It’s about the terms used in the email’s content, like the subject line, body, or use of lots of emojis. Many businesses get their content written from software with many grammatical errors or unnatural tones, which again alerts the spam filters, underlines Faisal Abidi of Phonato Studios, RNF’s product development arm.

• Lack Of Personalization

In a world where 87% of consumers agree that personalized content influences their brand choices, how can one take the risk of not personalizing their conversation with the customers?

One of the easiest ways to stop your emails from getting into the spam folder, suggested by Phonato Studios’ Faisal Abidi, is by including your genuineness and concern for your customers in your content. Creating content that solves or addresses customers’ needs and demands doesn’t get into the garbage but builds trust and loyalty among the customers. All it needs is some more time and attention to customers’ behavior to know their expectations from the brand.

One common mistake we as marketers often make revolves around our content per our services and products. Everyone understands the need to describe the product and services but not if it doesn’t solve any problem. If someone addresses the customer’s concerns and then provides its solution via their product or service, it has more chances of converting into leads than a marketer who talks about their brand values and offerings.

• Number Of Images

Do you believe using images instead of text can help get more leads? Not, indeed, answers RNF Technologies’ Faisal Abidi. Some people try to include their texts in images to prevent themselves from getting spammed. But it doesn’t always work. Image size, content, or many images attached to a mail with zero mobile optimization can also take your mail to the spam folder. One needs to be cautious even while using images to promote their brand. Emails need to be a good mix of both images and text. Opting for images over text to get more leads doesn’t always work. Images are not a compulsion for email marketing; one can boost sales with text-only.

• Inactive Email List

If you’re sending emails to inactive email addresses, chances are you are making your emails prone to spam folders. Lots of bouncing emails will trigger spam filters which will then consider your emails spam even when it’s not your fault, but the addresses are fake. Also, a lack of people’s engagement will again label you as spam, which, in turn, can negatively impact your brand’s reputation.

Tips By Faisal Abidi To Keep Your Emails Out Of Spam

Faisal Abidi of Phonato Studios shares ways to prevent one’s emails from getting into the spam folder.

• When writing to your stakeholders, existing customers, potential customers, or even business partners, ensure you avoid words or phrases that would take your email into the spam folder instead of their inboxes. One can even consider online tools to check for the spam possibilities of email.
• To bond well and create trust for your brand, it’s essential to be considerate of the customers and their expectations. Create something for the customers, don’t create something just like that, and look out for them. If your customer is happy, you don’t need to care about anything else. A satisfied customer shares his experience as much as an unhappy one. Choose what message you want them to spread!
• Don’t overstuff your email! Neither with words nor with images, as both will impact your email’s reach unpleasantly, spotlights Faisal Abidi. Instead, maintain a balance, or one can even go for text-only or image-only emails.
• Prepare your email list instead of buying, sharing, or using a robot to collect the emails. It may sound time-consuming, but it’s much better than getting no engagements or bouncing emails that harm your brand more unpleasantly. Preparing an organic email list may be a long process, but it will be an effective one you will realize with time and patience.
• Stay updated with the email compliance rules and regulations that prevent you from making any wrong move that can affect your brand’s reputation.
• Always track your email’s metrics, as it will help you to replan your strategies and tools while knowing what’s working and what’s not for your business.