SEO And Content: How Quality Content Drives Search Engine Visibility and Organic Traffic

This guide explains how quality content drives search engine visibility and how organic traffic can be derived from it.

Quality content matters the most and should be a priority. This is what helps in deriving organic traffic and improves search engine ranking.

Why Quality Content Matters For SEO?

For your website quality content is the key, understand how and why.

You enter queries in Google, Yahoo or any other search engine right? And get answered. Have you ever wondered what those pages are that appear after you search for any query? Search Engine Result Page (SERPs).

Quality content is important for SEO because your website will be ranked higher on the search engine result page and derive more organic traffic.

This does not end here. Have a look at more benefits quality content can provide:

• User Engagement

User engagement includes how often and how long users interact with a platform. The depth of their interaction is measured in user engagement. User engagement is important for business growth.

Content that is unique, fresh and according to the user’s needs attracts more engagement.

• Become Different

Content that is the same and has no uniqueness does not work. Quality content helps you become different from any other website.

• Safe From Google Penalties

Duplicate content can be penalised by Google. Penalty from Google? Yes, google penalty does exist but it affects SEO ranking and not what most of you are thinking.

Actions that can be taken on duplicate content are:

1. Your website will be completely removed from the Google index.
2. The ranking of your site will be lowered.
3. Delayed indexing in SEO will take place. This will lead to less visibility of the site in search results.

• Update Subscribers

When you update your site with quality content, this helps in answering, informing and updating the subscribers. This improves the engagement of the site.

How Organic Traffic Is Derived From Quality Content?

People or visitors who came to your site from unpaid search engine results are organic traffic.

Organic traffic has no effect of advertisement or paid promotions. Organic traffic is influenced by the quality of content. The more relevant and quality content drives more organic traffic.

Understand your target audience and work accordingly. It is important to understand what kind of content will be informative, engaging and new to people.

Once your website visitors are satisfied with the content and get the information they were looking for they will visit the site often. But you have to keep in mind to update the site from time to time so that you won’t lose engagement.

Tips to derive organic traffic to your website with the help of quality content:

• Create relevant content that can answer your target audience’s questions.
• Relevant keywords can help derive more traffic. Understand the keywords your target audience uses and derive organic traffic with the help of these.
• Social media has billions of people and has a higher impact on the audience. Try to connect with people through social media platforms. This will help you understand people’s needs.
• Email marketing can be an ideal way to reach relevant audiences and engage with the subscribers by building an email list and sending subscribers relevant offers and updates.

How Can I Check My Website’s Content Performance?

Want to know if the content of your website is doing well or not? Measure your website content’s performance with the help of these tools and metrics:

• Bounce Rate

Know whether visitors are leaving without interacting with your website with this metric.

• Load Time

How much time a webpage takes to fully load the content is load time.

• WebPage Test

It tests the performance of the webpage online. It checks the website’s load time, network speed, usage etc. You can spot problems easily with the help of web page tests.

• Pingdom

Pingdom helps in monitoring the website’s performance.  You will get immediate alerts if your website is not working or facing any glitches.

You can use several tools to check the website’s performance and the above-mentioned are some of them. You keep this thing in mind that the more original and relevant the content will be the more traffic you will derive.

Conclusion

Quality content is what everyone looks for and needs the most. If your website provides the best information with good content then your audience will be impressed and will visit your website more often.

Nowadays, when everything has shifted to digital, businesses are trying to grow digitally and interact with their audience with the help of several platforms.

If you are new to this thing and want to grow your business online and derive more organic traffic then you want expert advice. You can visit SEO companies where experts in this field will train and help you. Search online for example “SEO company Dubai” and get started.