Top 10 Web Development Trends to Follow in 2023

Everyone wants to build an immersive website that hooks visitors, makes businesses prominent, and leads to maximum conversions. However, only some succeed in doing so. Most companies blindly invest their time and money without realizing what’s trending in the market and what will lead to results.

To ensure you don’t become one of them, it’s essential to stay ahead of the curve and know the latest happenings in the web development industry. Want to learn what’s trending in the web development market? Check out the top ten web development trends we’ve curated for you based on our expertise as a web development agency. Let’s begin:

10 Web Development Trends that Are a Hot Cake in 2023

1. Blockchain

While cryptocurrency has made Blockchain the talk of the town, it goes way beyond these essential functions. Today, many industries like Finance, retail, and healthcare use Blockchain for various functions, such as managing decentralized transactions, digital identity verification, and supply chain management.

All thanks to Blockchain, banks don’t have to worry about illegal transactions, retailers don’t have to worry about supplies getting disrupted or sourced from illicit sources, and government institutions don’t have to worry about malicious actors tampering with individuals’ digital identities. That’s why many websites have started using Blockchain for software development.

Here’s how the approach has helped businesses:

• Safe and secure transactions
• Innovative prediction system to identify and mitigate potential threats on time.
• Better supply chain management.
• Fewer expenses are involved during transactions.

2. Artificial Intelligence (AI) Assistants

24×7 customer support is crucial, especially in industries like eCommerce or banking, where a missed conversation with a customer can result in heavy losses. However, website owners have always needed help with offering 24×7 customer support. It is because businesses can’t be available at customers’ disposal all the time unless they hire additional staff – which is not viable for everyone.

Most websites leverage artificial intelligence (AI) assistants to solve this problem and offer better customer support. These assistants can answer basic questions and ensure businesses don’t leave customers waiting. Besides, they collect data and learn to solve complex issues. They enhance the visitor experience, decrease the user churn rate, and lead to customer satisfaction.

3. Progressive Web Apps 

Users are hooked to mobile apps these days. They expect the experience to suit mobile phones even when using a website. It has led to progressive web apps (PWAs), websites that feel and look like mobile apps.

Progressive web apps are getting insanely popular these days because of the following reasons:

• Since progressive web apps can run on any device with a modern browser, including desktops, tablets, and smartphones – developers only have to build one app that can work on multiple platforms rather than making separate apps for each platform.
• Progressive web apps can also work offline, meaning they can continue functioning without an internet connection.
• Progressive web apps are fast and responsive, providing users with a smooth and seamless experience.
• Since search engines index progressive web apps, users can discover them through search results, just like traditional websites.
• Since progressive web apps offer an app-like experience, they significantly improve user engagement and retention.
• As progressive web apps are built using web technologies, they are generally cheaper and faster to develop than native mobile apps.

4. Web-based Augmented Reality (WebAR)

Converting visitors is not easy these days, especially in a hypercompetitive industry like eCommerce, where customers have hundreds of options to shop from. They need immersive shopping experiences that can entice and encourage them to buy.

As a result, a new web development trend called web-based Augmented Reality (WebAR) has emerged that lets websites overlay digital content into the real world via a web browser. Here’s how it helps:

• WebAR lets users try items before buying them, thus saving them time and the regret of buying the wrong thing.
• WebAR experiences are less expensive than native AR apps as you can build them directly into the website than creating a separate app.
• Since you can easily share and promote WebAR experiences on social media, they can be a great way to promote products and increase brand awareness.

5. Serverless Architecture

Earlier businesses preferred managing their servers. Given the number of cybersecurity breaches, it was also a great move. However, as websites witnessed more traffic, they realized their servers needed to be improved. Instead, they need servers to scale based on the traffic and user needs.

It led to a new web development trend called serverless architecture, in which you can build and run applications without worrying about managing the infrastructure. Instead, the cloud server it is the cloud server’s responsibility to manage and scale the server. This way, you can save much money while maintaining flexibility and scalability.

6. Optimized Voice Search

The number of people using voice search to discover relevant products and services has significantly increased over the past few years. Optimized web search helps businesses reach a broader audience as people prefer using voice search instead of typing them. Hence, increasingly, companies are ensuring their website is easily discoverable by voice assistants and search engines.

You must also leverage optimized voice search if you also want to attract maximum traffic to your website and maximize your sales.

7. Content Personalization

Customers are savvy these days. They don’t just want high-quality products but highly-personalized user experiences as well. Twillio’s 2022 State of Personalization report even states that 62% of users shift their loyalty if the brand doesn’t offer a personalized experience. Hence, every website must provide valuable experiences to its customers through customized content.

As a website owner, you can leverage content personalization through machine learning. Many companies are doing that, such as Netflix, which uses machine learning to improve recommendation algorithms.

8. Core Web Vitals

To make your website appear in the top search rankings and maximize conversions, you must ensure that it is sophisticated and complies with core web vitals – a new standard that Google offers to rank websites. Here are the core web vitals:

• Largest Contentful Paint (LCP): The time it takes for the most critical information on the screen, be it an image or a text block.
• First Input Delay (FID): The speed at which the website reacts to the first action.
• Cumulative Layout Shift (CLS): Stability of a website’s visual elements.

By optimizing these core web vitals, you can ensure your website is stable and it loads fast.

9. Motion UI

User experience is about more than just fancy pictures and appealing colors. Instead, it’s about creating visuals that immerse and engage customers. That’s why most websites use Motion UI, a powerful front-end library to create customizable UI elements like modular scrolling, animated charts, and background animations.

Here’s how the motion UI can help website owners:

• With Motion UI, businesses can enhance the search rankings of their websites.
• Companies can boost web page conversions as Motion UI makes websites look more appealing.

10. Single-page Applications

Single-page applications (SPAs) are JavaScript-based web applications that dynamically render content on a single web page instead of loading separate HTML pages from the server. As a result, visitors feel they’re browsing a single page for all their business needs.

Over the past few years, single-page applications (SPAs) have become insanely popular, with leading brands like Google, Facebook, and Twitter using them.

In Conclusion,

We just discussed the web development trends that can boost engagement, maximize conversions, and take your website to a new level. Implementing these trends to stay competitive and relevant to your target audience would be best. If there’s anything else you want to discuss, please share it in the comments. I would be happy to help you.