What to Look for When Hiring a Digital Marketer?

Digital marketers manage digital marketing channels to increase awareness and reach of new products and services. They are tasked with increasing the engagement of marketing content in the hope that it will lead to increased sales volumes for businesses and brands. According to Statista, the global digital advertising market is expected to grow by 10.29% (2022-2027), and the market size is estimated to reach US$1.05 trillion in 2027.

In this blog, we discuss the responsibilities of a digital marketer, examine the skills, competencies, and technical knowledge required for the role, and review the best pre-employment tests to include in your hiring process.

 

What Can Digital Marketers Do?

Digital marketers are working to streamline the promotion of new products or offers across digital platforms. An effective digital marketer must be able to research and analyze relevant search behaviour and user activity across search engines and the website.

You should then apply these insights to determine the best digital marketing strategy for each product you’re responsible for. Responsible for driving strategy execution through appropriate digital marketing channels and monitoring its effectiveness.

Digital marketing is about understanding how your users think and behave in order to properly tailor your message and adjust your reach for maximum impact. Digital marketers mostly work as part of a larger team. According to calculations, global digital advertising spending in 2021 was $521.02 billion.

 

Skills Required For Digital Marketers

A digital marketer needs many key skills to be successful in their day-to-day work. When hiring digital marketers, we recommend testing for the following skills.

• Verbal Communication

Digital marketers typically work in digital marketing teams or alongside other marketing roles. Good communication skills are essential for collaboration. Digital marketers must be able to share content ideas and marketing strategies with colleagues and deliver presentations that report on campaign progress and effectiveness.

 

• Software Knowledge

Digital marketers need to be able to interact effectively with social media and marketing platforms. This means you should be proficient in using post-scheduling platforms, data insight and analytics platforms, and multiple social networking and marketing applications.

 

• Attention to Detail

Attention to detail is important because digital marketers need to make sure their posts are error-free. Typos in marketing campaigns can detract from the overall impression created and undermine the high quality and professional image of your brand.

 

• Design Skills

Good design skills are a useful addition to a digital marketer’s skill set, as must be able to create responsive campaign websites, visualizations, and social media tiles.

 

• Problem Solving

Good problem-solving skills give employees the tools to overcome any problems that may arise during a digital marketing project. It also helps you think of new and innovative ways to reach untapped audiences and sales potential.

 

• Flexibility and Customization

Digital marketers may be responsible for marketing strategies for multiple products and services, so the ability to be flexible and adapt to changing deadlines is an important skill. This means you must use your intuition and creativity to juggle multiple responsibilities and overcome challenges quickly.

 

What Soft Skills Test You Should Use to Hire Digital Marketers?

In addition to aptitude and technical ability, recruitment tests can also be used to assess the soft skills of the applicant pool to hire professional digital marketers. Soft skills are key indicators of a candidate’s ability to fit into the workplace and perform quality work effectively. Consider incorporating the following soft skills tests into your hiring process to ensure your candidates are well-qualified.

• Communication

Digital marketers need to be great communicators. This means you need to be able to devise the best ways to communicate with different audiences while also being able to communicate effectively within your own team. The communicative competence test presents hypothetical scenarios and asks candidates how they would respond. Appropriate and professional responses demonstrate a high level of empathy, good etiquette, and good interpersonal skills.

 

• Cooperation

Digital markers often act as part of a digital marketing team and need to work well together. This requires good listening and people management skills. The teamwork test consists of a hypothetical teamwork scenario and asks applicants to answer a series of multiple-choice questions. These questions relate to overcoming common workplace hurdles and ask what the best next step in the situation presented is.

 

• Interpersonal Ability

People skills are essential to working well in teams and building strong customer relationships. The latter is essential if you’re hiring a digital marketer to work for a marketing agency rather than for an in-house company.

Interpersonal competency tests are practical ways to assess communication, social interaction, and teamwork all in one. Touches on emotional awareness, and conflict resolution.

 

• Time Management

Proper time management is important as digital marketers need to meet deadlines while managing their workload effectively. Time management tests are a great way to assess whether prospective employees have the time awareness and organizational skills necessary to perform tasks through punctual and quality work.

 

• Adaptability

As mentioned earlier, the adaptability of digital marketers is very helpful. Test this ability through an adaptability test involving hypothetical scenarios and ask candidates to select the closest procedure from a selection list.

Test results provide information on each candidate’s ability to handle and adapt quickly to pressure or unexpected situations – changing product introduction dates, changing operational strategy, or adding additional target groups’ achievement.

 

What Technical Or Aptitude Tests Can Be Used To Set Up Digital Marketers?

In addition to soft skills testing, assess the technical skills and aptitudes of the candidate pool. A comprehensive round of testing supports decision-making by providing objective insight into all skill areas and demonstrating career potential.

Consider the following aptitude and skill tests when hiring a digital marketer.

• Oral Reasoning

Digital marketers use the written and spoken word through social media posts, blog posts, web copy, videos, podcast audio, and more. Oral reasoning tests assess a test taker’s understanding of written language by presenting a series of sentences and asking them to confirm statements about the text. This test assesses your ability to understand, analyze and interpret text under time pressure and measures your level of detail regarding the content and impression of your writing.

 

 

• Logical Reasoning

Reasoning tests are a great way to assess observation skills, lateral thinking skills, problem-solving skills, and all the other qualities that are useful for digital marketers. Inference tests include a sample set of shapes and symbols (and functions such as rotation, translation, translation, and reflection). Future collaborators must derive the rules for the pattern and select the next item in the pattern sequence from a list of options.

 

• Error Checking

Digital marketers can’t afford to make silly mistakes with campaign posts that reach large audiences. Error-checking tests ask candidates to present multiple datasets and highlight discrepancies between them.

 

Conclusion

Whether you’re a startup or an experienced brand, you should consider hiring a digital marketer. However, picking the right person for digital marketing can be a difficult task.

This is not surprising given the ever-increasing number of digital marketers with the availability of the internet.

Digital marketing remains dynamic as search engine algorithms and marketing techniques are constantly changing. Therefore, be careful when choosing a digital marketer to achieve your business goals. Before choosing the right digital marketer, make sure you understand the best qualities of an effective marketer. If you are looking for an IT Services Provider in London, get in touch with Sky Potentials.