Why Would Your Website Need Video Animation?
There are many reasons to have a website. There are numerous corporate websites, advertising services, personal blogs that update people with interesting news and stories, forums, community websites, and many other kinds of websites. The important thing is that when you find the page your target community is looking for, it stays close at hand. Video animation services in the USA are getting more popular day by day. According to Statista, In 2021, the size of the global animation market increased by 5%.
How do you keep audience interested in your website? The content you display should always be of value to your visitors. But people love beautiful things. A page full of text, no matter how valuable the text content, is difficult to read without visual breaks, traditionally in the form of images or graphics. This helps break the page up a little and displays some context to the text.
There is also a new weapon in the armory that is becoming ever more popular – Video Animation!
Animation to Make Your Website Pop!
Animation adds something extra to your website, almost making it come alive. It gives users something to look at and, in some cases, interact with. Animation can be something as simple as text transitions or text flying into the scene. Still, it can also go as far as moving characters, motion graphics, animated objects, and shapes, as well as explainer videos for educational-type content!
In fact, these days, animation can be controlled by the user by having clickable or scrollable events which trigger from a specific interaction. The question is, however, why should you use animation on your website, and is it worth hiring a professional animator to create custom animation for you? Let’s take a look at three reasons why we think it’s a good idea to incorporate animations anywhere on your website.
Video Animation Presents Ideas That Text Cannot Explain.
Let’s say your site is very educational – you may know that you have a hard time putting your ideas into words. It becomes a wall and overwhelms the reader.
You need an easy way to project an image out of head in a way that the user can understand. Luckily, this is one area where animation is very useful. What happens when you use abstract ideas like describing atoms?
Unfortunately, you can’t point the camera at the atom and press record, but you need to show it visually for someone to understand. This is called visual learning. Animation can represent anything you want so that anything from your imagination can be created, even if an experienced animator is not present.
Easy To Grasp
A visual representation is often much easier to understand than a page of text. The human brain carries images 60,000 times faster than text. A 2-minute animated video can explain the equivalent of a 5000-word essay.
Animated videos also have much higher engagement rates than text, images, or even standard videos. Statistics show that people are much more likely to click on animated videos than read text content.
But What about SEO?
This is a valid point. Google works by reading and understanding the content of your page, but it can’t really understand the meaning or value of all the content in your video. The one way around this is to add the video transcript below.
This is very useful for people who want to read it and helps Google understand your site better. Video content is not indexed by Google, so no content is duplicated. So it’s a win-win situation.
Cost Efficient
Creating regular videos may seem cheap and easy. Everyone has a video camera on the back of their mobile phone. Unless you are a video blogger (blogger) talking from a car or part of your fascination is climbing hills or filming something similar.
The difference between professional and amateur video quality is day and night. If you want your product or service to be the best it can be, the cost of hiring professional videographers, lighting equipment, acoustic microphones, green screens, actors, or props can run into the thousands, if not tens of thousands may go up. There’s nothing wrong with that if that’s the best way to demonstrate your service, but doing so comes at a cost.
Animation is often worked on by one person or by a small team, depending on the scale of the work to be done. You can create scenes without going to a location and hire professional voice actors for a small fee to give your animated videos a more professional feel.
Video animation isn’t cheap, but it’s much cheaper than professional video.
Conclusion
Whether you’re a new online business owner or have been in the field for a long time, use animated videos in your marketing. These videos are effective marketing tools that you can use to promote your products, business, and goals. Including animations on your pages can help lower your bounce rate. This indicates a lot of interaction with the page. The higher the engagement, the higher the chance of conversion! Animations can be easily updated or changed and are easily done in software. Over time, people will get to know your animation style and, eventually, the characters that these videos will have in common. You can incorporate a theme or a theme so users will remember your brand in the future. However, video animation is not a passing fad, it’s becoming more and more popular. If you haven’t incorporated it into your marketing mix, it’s worth writing a story and considering the options available.
Interested in creating your own bespoke animations for your website? Are you looking for professional 3d animation video makers in the USA? Get in touch with Animetus.
